Overview
Tradeshows are hubs of people, companies, products, services, and content.
360Tradeshow allows your tradeshow to be a hub of industry activity before and after the tradeshow floor closes. The 360Tradeshow Solution takes the tradeshow experience to the next level by empowering vendor-purchaser relationships all year long! As a tradeshow provider, you will be able to add value as an industry marketplace using social / professional networking, industry news feeds, audio/video casting, wiki, blogs, discussion groups / forums, instant messaging, self-managed and brand-able vendor websites, “Tradesites”, personal profiles for attendees, and much more. 360Tradeshow is more than a social network, it combines networking with advertising and the marketplace of ideas.
- 360Tradeshow creates many "up sell" opportunities for increasing tradeshow company revenue, while providing powerful value adds to vendors
- Aggregate news from industry news sources and company press releases
- Allow attendees to customize a profile and manage watch lists of colleagues, vendors, products, and services
- Enable vendors to manage a fully enabled "Tradesite" within your Affinity Hub, complete with product pages, prospect management, company information, media galleries, and more
- Build better relationships with Exhibitors and Attendees all year long
- Connect Exhibitors and Attendees for prolonged involvement and strong relationships
- Facilitate discussion on best practices, focus group interaction, product & service reviews, industry trends and technologies, etc
- Publish audio and video casts of industry information, featured vendors, interviews, and more
- Be the Marketplace of Ideas for Your Industry
- Create and Push More Marketing Opportunities
What if your exhibitors could have an opportunity to pitch their product direct to the customers you control? What if you could sell manufacturers and service providers the opportunity to do online focus groups, press releases and more?
Strengthening Relationship: You & Your Exhibitors
What if you could “touch” your exhibitors on a weekly or even daily basis with your exhibitors… AND, what if they appreciated it? What would that do for your annual booth commitments?
360Tradeshow puts true “Relationship” in your engagements with your vendors. You provide daily value to your exhibitors as a marketplace for connecting them with prospects and other vendors, your exhibitors will rely on you as a gateway to success.
Your brand becomes a valuable expert resource for your exhibitors, and is reinforced every time an exhibitor enters your Affinity Hub environment to connect with prospects, vendors and potential strategic partners. Your business model is being extended and your business future is being further entrenched
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Tradeshow Management Company Benefits
Improved Reach into Your IndustryHow long would it take you to reach every person in your industry? How much money would it cost? The power of social networking can deliver every person in your industry, globally in as little as a few days. Tradeshow managers will be able to offer their exhibitors the ability to extend their value proposition using their customers’ relationships.
Networking Perspective
If one person tells 3 people something today, they each tell 3 people tomorrow and so on… every person on the planet can hear the same message in as little as 21 days. Imagine how quickly your message can propagate within your industry! 360Tradeshiow delivers the power of relationship networking to the business market.
“Up Sell” opportunities abound!
If vendors will pay $3,000 or more for a 10’ x 10’ booth space for a 4 day conference, how much will they pay to be a part of an exclusive web environment targeted at their buyers that has every attendee in it?
- Sell advertising placement throughout the environment
- Sell vendors the opportunity to go from a simple “telephone book” styled ad to a complete website that they control
- Sell vendors the opportunity to contact attendees directly and manage “user groups” online
- Easily contact your entire space in moments
Value-Add:
- Become a marketplace of ideas for your trade: product and problem solving forums and user groups
- Enable attendees to share best practices
- Audio and Videocast conference speakers via an extensive archive library
- Provide online marketing events, focus groups, trade groups and more to attendees and exhibitors
- Facilitate remote attendee involvement by publishing virtual tours of featured vendors
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Exhibitor Benefits:
360Tradeshow is an “up sell” opportunity for those vendors that are not able to attend the show or a way to further incent those that do.
Exhibitors have the ability to manage direct relationships with people interested in their product or service. Attendees can “subscribe” to the company “group” and can be contacted by the exhibitor.
Provide exhibitors with a completely self-managed, graphically customizable and brand-able, complete multi-page website, also known as a “Tradesite”, where they can post marketing content, white papers, logos, graphics, video and audio files and more. The exhibitor has 100% real-time control over their Tradesite. They need absolutely no programming experience to manage this environment.
- Enable exhibitors to host forums about their industry and product on their own trade-based website
- Allow your exhibitors to input as many pages and as much media and content as they desire
- Exhibitors can host their own industry blog
- Find recruits
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Attendee Benefits:
Tired of the sales pitch? Attendees can learn from each other. Using product review blogs, discussion groups and commenting, industry buyers can finally learn from one another, seek advice, and get product references without contacting the vendor.
- Get the latest product and trend updates using RSS feeds
- Manage your own personal profile for your industry
- Network for jobs
- Listen to product audio and video casts
- Read product and industry white papers
- Build real relationships with others in your field
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