1. Overview
2. Franchisee Engagement and Communication
3. Easily Manageable, Brand Consistent Fanchisee Websites
4. Franchisee Collaboration and Knowledge Share
5. Create Community Around Franchisees (Optional)
   

Overview
360Franchise solves many problems faced by franchise-based organizations, all of which are focused on decreased costs, faster time-to-market, increased brand awareness, and increased communication. Franchisors must maintain relationships and manage unique business objectives with a variety of stakeholders. 360Franchise simply makes franchise-based organizations easier to administer and operate, allowing you to focus on growing your business / brand and equipping franchisees / operators.

• Provide a digital environment for engaging and communicating with franchisees
• Empower franchises with easily manageable, brand compliant, customizable websites
• Facilitate franchisee knowledge share and collaboration
• Optionally, create community around each franchise

Franchisee Engagement and Communication
360Franchise’s powerful content management system (CMS) enables your staff to easily manage your organization’s main website, removing inefficiencies and costs associated with third-party web development firms.

Franchisors can engage with and support their franchisees / operators in a secure extranet using blogs, wikis, press releases, ticket-based support system, industry news feeds, forums, audio & videocasts, chat, virtual meetings, and more. The private, password-protected extranet also allows you to collaborate on and push marketing initiatives to franchisees / operators, and then digitally distribute finalized product / service documents, commercials, promo videos, radio spots, etc in any file format. Additionally, the franchisor can digitally provide important HR compliance documents and resources, while publishing and collaborating on training materials (videos, manuals, etc).

Franchisors can also cost-effectively assemble and engage with focus groups as needed.

Easily Manageable, Brand Consistent Fanchisee Websites
Web development and information technology initiatives are expensive and time consuming. 360Franchise allows you to create brand consistent website instances in less than 2 minutes! Our intuitive, point-and-click wizards enable franchisees to create, customize, and manage their professional quality and robust website. Franchisees can control ALL graphics, layout, and content, or none at all… you control the amount and level of website customizability according to your brand standards.

Franchisees / Operators can:

• Manage an iTunes podcast-compliant audio / video feed
• Manage news and event calendars
• Engage in forum discussions
• Upload photo album
• Create an unlimited number of ad-hoc, template driven content pages
• Share files / documents / audio / video
• Sell event tickets and merchandise with a fully-enabled ecommerce store
• Aggregate news feeds and other syndicated content
• Easily manage membership and contact group members
• And even more!

Franchisee Collaboration and Knowledge Share
Developing regional target audience marketing message and product / promo mix strategies across fragmented, disparate locations is a primary challenge for franchise-based organizations. What works in one location might not work in another. Franchisee collaboration is traditionally informal, time-consuming, ineffective, and inefficient. 360Franchises’ easy-to-use collaboration modules (forums, wikis, chat, messaging, etc) facilitate knowledge share and best practice discussion among franchisees in a revolutionary way. Optimizing, documenting, and distributing invaluable information focused on franchisee success benefits the overall business / brand, and increases sales.

Create Community Around Franchisees (Optional)
Often, each franchisee has a specifically focused, regional target market of clients. Depending on your organization's product / service offering and structure there might be great value in connecting patrons at each location. Your client have a lot in common... most importantly, however, they have YOUR BRAND in common. With 360Franchise, you can create community around each franchisee by allowing clients to manage a profile (or website) and interact with other clients and the franchisee. This extends brand awareness /resonance and strengthens stakeholder connection.

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